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The Ins and Outs of Insuring Your Rolex: A Guide to Protecting Your Investment

June 09, 2023

Whether you're a first-time Rolex buyer or already have an extensive collection, this guide is an ideal starting point to safeguard your valuable investment. In this guide, you’ll learn why it is advised to insure your Rolex watch, different ways to insure your Rolex watch, how to choose the right insurance and tips for keeping your watch safe.


Why You Should Insure Your Rolex Watch

Protection Against Loss or Theft 

A Rolex watch is a significant investment, one that is deserving of a specialised insurance policy that reflects your investment. If for no other reason, it will ensure financial protection and cover the replacement cost, helping you avoid a substantial financial loss should your valuable timepiece become lost or stolen.

Coverage for Accidental Damage

Accidents happen; even a robust Rolex can be damaged in unforeseen circumstances. With Rolex watch insurance, you can have peace of mind knowing that your policy covers repairs or replacements resulting from accidental damage. Specialised insurance can help you restore your watch without bearing the full cost, whether a scratch, a missing diamond, or any other accidental damage.

Worldwide Coverage

Rolex watches are known for their craftsmanship and durability, making them excellent travel companions. However, travelling with such a valuable item carries some risk. Insuring your Rolex ensures you're covered against loss, theft, or damage, regardless of where you are. Whether on vacation or conducting business abroad, you can confidently enjoy your travels.

Comprehensive Coverage 

A specialised watch insurance policy can offer coverage explicitly tailored to luxury timepieces like Rolex watches. Unlike a general homeowners or renters insurance policy, a watch insurance policy can provide comprehensive coverage, including coverage for the watch's total value, collectible or limited edition models, and even appreciation in value over time.

Peace of Mind

For some, owning a Rolex watch can carry sentimental value––whether a symbol of achievement or a treasured family heirloom. However, it came to rest upon your wrist; you want to wear and enjoy it freely, knowing you're protected against unforeseen circumstances. Rolex watch insurance will give you exactly that––peace of mind. 


Different Ways to Insure Your Rolex Watch 

There are two main ways by which you can protect your Rolex watch; after reading both, we’re sure you’ll agree that the latter has your best interests at heart.

Home and Contents Insurance

Your Rolex watch may be covered under your existing homeowners or renters insurance policy, but reviewing the policy’s terms and limits is essential. Standard policies typically limit coverage for high-value items like jewellery, including watches. You may need to add a separate rider or endorsement to increase the coverage specifically for your Rolex watch.

Specialised Rolex Watch Insurance

Conversely, specialised watch insurance comprises a policy designed to protect your luxury watch by providing coverage tailored to your prized timepiece’s unique needs and value. 


How to Choose the Right Insurance

Coverage Limits and Deductibles

Insurance policies typically have coverage limits, representing the maximum amount the insurer will pay in case of a covered loss. The coverage limit can vary based on factors such as the value of the insured watch, the policy type, and any additional endorsements or riders you may have added to the policy. It's essential to review the policy carefully to understand the specific coverage limits for your Rolex watch.

Agreed Value or Actual Cash Value

Watch insurance policies may provide coverage based on the watch's agreed or actual cash value. Agreed value coverage means that you and the insurer have agreed upon a specific value for the watch, typically based on its appraised or market value. The insurer will typically reimburse you for the agreed value in case of a covered loss. On the other hand, actual cash value coverage considers depreciation over time, and the insurer will pay you the current market value of the watch at the time of loss.


A deductible is the amount you pay out of pocket before the insurance coverage kicks in. It represents your share of the loss. Deductibles can vary based on the policy and the insurer, and you may be able to select a deductible amount when setting up your policy. Higher deductibles often result in lower insurance premiums, while lower deductibles mean higher premiums. Review the deductible amount carefully to understand your financial responsibility in case of a claim.

Additional Coverage and Endorsements

Depending on your needs, you can add additional coverage or endorsements to your watch insurance policy. These could include coverage for specific risks like accidental damage, worldwide coverage, or coverage for appreciation in value. Adding these endorsements or riders may affect the coverage limits and deductibles associated with your policy, so it's essential to understand how they impact your overall coverage.


The premiums for insuring Rolex watches can vary depending on several factors. Here are some key considerations that may affect your premium:

Value of the Watch

The value of your Rolex watch is a significant factor in determining the insurance premium. Higher-value watches generally have higher premiums since the potential payout in case of a loss would be more significant. The watch's value is typically based on its retail price, appraised value, or market value.

Coverage Limits

The coverage limits you choose for your Rolex watch insurance can impact the premium. Higher coverage limits provide more extensive protection but may result in higher premiums. The coverage limits should be sufficient to replace the watch in case of loss or damage.

Deductible Amount 

Choosing a higher deductible can lower the premium, as it shifts more of the financial burden to the policyholder in case of a claim. Conversely, a lower deductible will typically result in higher premiums.

Loss History and Risk Factors

Insurance companies consider the insured item's loss history and the associated risk factors. If you have previously made claims for watch losses or live in an area with higher rates of theft or loss, it can affect the premium. Insurers may also consider your personal claims history and credit score when determining the premium.

Security Measures

The security measures you have in place for your Rolex watch can also impact the premium. If you store your watch in a secure safe or take additional precautions to protect it, such as using a security system, it may result in a lower premium. Insurers often offer discounts for implementing approved security measures.

Insurance Provider and Policy Type 

Different insurance providers have their pricing models and underwriting criteria. Premiums can vary between providers, so obtaining quotes from multiple insurers and comparing their offerings is advisable. The type of policy you choose, such as a standalone Rolex watch insurance policy or coverage through a homeowners insurance policy, can also affect the premium.

It's important to note that the premiums quoted for Rolex watch insurance are specific to individual circumstances and can only be determined by contacting insurance providers directly. By providing the necessary information about your watch and coverage requirements, insurers can give accurate premium quotes tailored to your needs.

Policy Exclusions

Watch insurance policies typically include exclusions, specific circumstances, or events not covered by the policy. Exclusions may vary depending on the insurance provider and the specific policy terms. While it's essential to review the policy documentation for the exact exclusions applicable to your watch insurance, here are some general  exclusions to be aware of:

Wear and Tear

Insurance policies generally do not cover damage resulting from normal wear and tear or gradual deterioration of the watch over time. This includes regular-use scratches, scuffs, material fading, or mechanical issues.

Manufacturing Defects or Recalls

Some policies may exclude coverage for manufacturing defects or recalls of the watch. In such cases, it's typically the manufacturer's responsibility to address any issues through warranty or recall programs.

Intentional Damage or Negligence

Insurance policies typically do not cover intentional damage caused by the policyholder. This includes situations where the watch is intentionally damaged, mishandled, or neglected. Negligence, such as failing to take reasonable precautions to protect the watch, may also be excluded.

War or Acts of Terrorism 

Many insurance policies exclude coverage for losses or damages resulting from war, acts of terrorism, civil unrest, or other similar events. These situations are considered high-risk and are typically excluded from the standard coverage.

Mysterious Disappearance

Some policies may exclude coverage for the mysterious disappearance of the watch, meaning situations where the watch goes missing without any apparent cause or evidence of theft or loss. This exclusion is intended to prevent fraudulent claims.

Unauthorised Repairs or Modifications

If the watch has been repaired, modified, or serviced by unauthorised individuals or entities, it may lead to the exclusion of coverage. Insurance policies typically require authorised service centres or qualified professionals to conduct repairs and modifications.

Failure to Secure the Watch

Insurance policies often require that the policyholder takes reasonable precautions to secure the watch. Coverage may be excluded if the watch is stolen or damaged due to the policyholder's failure to take adequate security measures.

Acts of Nature 

Some policies may exclude coverage for damage caused by natural disasters, such as earthquakes, floods, hurricanes, or other similar events. These situations may be covered under separate insurance policies like homeowners insurance, depending on the terms and coverage of those policies.

Remember, these exclusions are provided as examples, and the specific exclusions and terms may vary depending on the insurance provider and policy. It's important to carefully read the policy documentation and discuss any concerns or questions with the insurance provider to fully understand the coverage and exclusions applicable to your watch insurance policy.

The Reputation of the Insurer

Checking the reputation of a watch insurer is essential before choosing an insurance provider for your valuable timepiece. Here are some ways to assess the reputation of your potential Rolex watch insurer:

Research Online

Conduct a thorough online search to gather information about the insurer. Look for reviews, ratings, and feedback from policyholders. Visit trusted review websites, forums, or social media platforms where people discuss their experiences with insurance companies. Pay attention to both positive and negative reviews to get a balanced view.

Evaluate Financial Strength

Assess the financial stability and strength of the insurer as this demonstrates their reliability and capacity to handle claims. JewelCover is issued and underwritten by one of the largest insurers in the world, Chubb Insurance Australia Limited.

Seek Recommendations 

Ask for recommendations from trusted sources, such as friends, family members, or fellow watch enthusiasts who have insured their timepieces. Personal recommendations can provide valuable insights and help you find insurers with a good reputation and satisfactory customer service.

Contact the Insurer Directly 

Reach out to the insurer and engage with their customer service representatives. Ask questions about their coverage, claims process, policy details, and other concerns. Assess their responsiveness, professionalism, and willingness to address your queries. A reputable insurer will be transparent and provide clear and helpful information.

Remember that reputation is subjective, and individual experiences can vary. It's important to conduct thorough research, gather multiple perspectives, and make an informed decision based on your specific needs and preferences. Taking the time to assess the reputation of a watch insurer can help you select a trustworthy provider that offers reliable coverage for your Rolex watch.


Tips for Keeping Your Watch Safe 

Keeping your watch safe is essential to protect it from loss, theft, or damage. Here are some tips to help you safeguard your Rolex watch:

Store It Securely 

Store your watch in a safe and secure location when you're not wearing it. Consider using a designated watch box, a watch winder, or a home safe to protect it from theft, accidental damage, or loss. Ensure the storage area is dry, cool, and away from direct sunlight, as extreme temperature and humidity can damage the watch.

Be Cautious With Exposure

Avoid exposing your Rolex watch to unnecessary risks. Take it off when engaging in activities that may subject it to excessive impact, moisture, or chemicals. This includes sports activities, swimming, hot tubs, or handling harsh cleaning agents.

Travel Safely

If you're travelling with your watch, take extra precautions. Keep it in your carry-on bag when flying or in a secure location when staying in hotels. Avoid leaving your watch unattended, especially in public places or visible areas in vehicles.

Insure Your Watch

As mentioned earlier, consider insuring your Rolex watch to provide financial protection against loss, theft, or accidental damage. Insurance can give you peace of mind, knowing you're covered in unforeseen events.

Service Regularly

Regular servicing is crucial to maintain the performance and longevity of your Rolex watch. Follow the manufacturer's recommendations for servicing intervals and choose an authorised service centre or a reputable watchmaker to ensure proper maintenance and care.

Keep Documentation 

Keep all the relevant documentation, including receipts, warranty cards, certificates, and any other paperwork that came with your watch. This documentation serves as proof of ownership and can be helpful for insurance claims or potential resale.

Be Cautious With Strangers

Exercise caution when displaying or discussing your Rolex watch with strangers or in public forums. It's advisable to avoid unnecessary attention or disclosing excessive personal information that may make you a target for theft or scams.

Photograph Your Watch 

Take clear and detailed photographs of your Rolex watch, including any unique features or distinguishing marks. These photographs can be valuable for insurance purposes or in case you need to provide evidence of the watch's condition.

Remember that even with precautions, accidents can happen. By following these tips, you can minimise the risks and enhance the safety of your Rolex watch, ensuring that you can enjoy it for years to come.



JewelCover's specialised watch insurance offers reassurance, guaranteeing comprehensive protection for your timepiece, whether within the confines of your home or while you're on the move. 

Get in touch and safeguard your luxury watch with JewelCover. Together, we can ensure its longevity as a prized and valuable investment for the years ahead.


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