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Top 10 Luxury Watch Instagram Accounts You Need To Follow

December 09, 2023

Embark on a horological journey through the captivating world of luxury watches by joining these top 10 Instagram accounts. 

From iconic timepieces to rare and exclusive releases, these accounts curate a visual feast for watch enthusiasts. 

Explore the intricate craftsmanship, cutting-edge design, and unparalleled precision that define the realm of luxury watches. 

Whether you're a seasoned collector or an aspiring horologist, these Instagram accounts offer an immersive experience, showcasing the artistry and innovation that make each watch a masterpiece. 

Delve into the allure of precision engineering, timeless elegance, and the sheer beauty of these horological marvels.

1. Daily Watch


With an impressive reach of 2.5M+ followers, DailyWatch showcases the latest in luxury watches from top brands, including Rolex, Audemars Piguet and Patek Philippe.

The account has racked up a significant following due to detailed images and quality photography, as well as in-depth information on each featured timepiece. 

From the latest releases to rare models and vintage discoveries, this account offers something for every budding watch collector.

2. Hodinkee


Hodinkee takes a personal approach to curating their account, offering a blend of hands-on reviews, technical data, the latest industry news and in-depth analysis of the world’s leading watch brands.

The Hodinkee website is synonymous with quality content, long-form interviews and stories, as well as their online shop, featuring an impressive collection for sale including Tag Heuer, Breiling and Omega. 

With daily posting and engaging content, this account is a must-follow for anyone seeking the latest watch trends. 

3. Watch Anish

Anish, a former brand consultant in the fashion industry, launched Watch Anish in 2012, an online luxury lifestyle publication from London. 

With a deep passion for luxury watches, Anish revolutionised watch photography by blending individual product shots with extravagant lifestyle aesthetics. 

His vision was to connect with non-traditional watch enthusiasts and young entrepreneurs, creating compelling content that resonates beyond traditional boundaries. 

Through styling and directing photoshoots, Anish captures the essence of the opulent lifestyles associated with these timepieces, making Watch Anish a must-follow Instagram account for those seeking a fresh perspective on luxury watches.

4. Insane Luxury Life

Insane Luxury, the go-to Instagram account for celebrity watch sightings, has mastered the art of juxtaposition. 

With a distinctive style, the account features celebrity photos showcasing their watches on the left side, paired with an elegant shot of the watch on the right against a sleek black backdrop.

If you're curious about the timepieces adorning celebrities' wrists, Insane Luxury provides a captivating visual journey, offering a unique blend of star-studded moments and close-up snapshots of the luxurious watches that accompany them. 

Follow for a daily dose of celebrity watch elegance and style inspiration.

5. Watch Fred

Discover the elegance of vintage and luxury watches with Watch Fred - an Instagram haven for enthusiasts who appreciate the intricate details and fascinating history behind each piece. 

Originally a small project showcasing interesting finds, Watch Fred has evolved into a prominent Instagram destination for vintage watch enthusiasts who seek timeless aesthetics and mechanical marvels. 

6. Bark and Jack

Embark on a watch enthusiast's journey with Bark and Jack, an Instagram haven curated by Adrian. 

Through engaging reviews, horological discussions, and captivating photography, Adrian shares his passion for watches with a friendly and relatable approach. 

Bark And Jack captures the joy of collecting timepieces, creating an authentic and engaging community for watch enthusiasts. 

Join the horological exploration, where every post reflects a genuine appreciation for the artistry and craftsmanship of watches.

7. Fumanku

Embark on a journey into the world of retro watches with Eric Ku and his account - Fumanku

Hailing from Hong Kong, Eric Ku is a passionate watch collector boasting an extensive collection of vintage and modern Rolex, Roger Dubuis, and Audemars Piguet timepieces. 

With a keen eye for detail, he captures the essence of his exquisite collection through stunning photography. 

Over the past two years, since his discovery of the Rolex Forums, Eric has become a prominent figure, offering a visual feast of horological gems. 

8. Kurz Boutiques

Enter the horological universe of Kurz Boutiques, a Switzerland-based watch seller with a rich history dating back to 1948. 

Renowned for its curated selection, the boutique regularly unveils the latest releases from prestigious partner brands such as Omega, Breitling, Tudor, and IWC Schaffhausen. 

With a legacy rooted in timeless craftsmanship, Kurz Boutiques provides enthusiasts with a glimpse into the forefront of watchmaking excellence, making it a go-to destination for those seeking the epitome of Swiss precision and style.

9. Atom Moore

A visionary macro-photographer, Atom Moore transforms timepieces into captivating artworks. 

Specialising in macro photography, Moore's lens captures watches with unparalleled focus, detail, and artistic flair. 

His passion for horology extends beyond the lens, as both he and his wife are avid collectors. 

Moore's distinctive "mash-up" technique, featuring composite images like coloured bezels from vintage watches, showcases his imaginative prowess.

Each photo is a testament to his ability to let creativity run wild, offering viewers a glimpse into horological artistry that transcends traditional boundaries.

10. SJX Watches

An independent luxury watch review site, SJX Watches delivers comprehensive insights, news, tips, and buying advice for watch enthusiasts.

Renowned for its vast connections, SJX Watches operates a storefront in NYC, featuring limited-edition timepieces and collaborating with artists for unique designs. 

The brand extends its reach through online platforms like Amazon and eBay, offering a curated selection of exquisite watches.

SJX Watches seamlessly blends the digital and physical realms, providing enthusiasts with a multifaceted experience in the ever-evolving world of horology.

Join the Luxury Watch Community & Keep Your Collection Protected

Embark on a horological journey by following these captivating Instagram accounts, delving into the mesmerising world of luxury watches. 

From celebrity styles to vintage treasures, these feeds offer a visual feast for enthusiasts. Engage with the vibrant online watch community, sharing your passion and discoveries. 

As you build your collection, remember to cover your prized timepieces with JewelCover and our specialised luxury watch insurance

Give yourself peace of mind with your investments, by ensuring that each piece is covered. Get a free quote online now.

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