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TL;DR Want to stay on top of luxury watch trends in 2025? These Instagram, TikTok, and YouTube accounts offer market insights, rare models, reviews, and collecting tips—from Australia’s grey market to independent Swiss makers. Follow creators like @dailywatch, @watchanish, @teddybaldassarre, and @watchmissgmt for real-time content, expert analysis, and street-level watch culture. Whether you're into vintage finds, high complications, or entry-level picks, this curated list keeps collectors informed—and inspired. |
Embark on a horological journey through the captivating world of luxury watches by joining these top 10 Instagram accounts.
From iconic timepieces to rare and exclusive releases, these accounts curate a visual feast for watch enthusiasts.
Explore the intricate craftsmanship, cutting-edge design, and unparalleled precision that define the realm of luxury watches.
Whether you're a seasoned collector or an aspiring horologist, these Instagram accounts offer an immersive experience, showcasing the artistry and innovation that make each watch a masterpiece.
Delve into the allure of precision engineering, timeless elegance, and the sheer beauty of these horological marvels.
Top 10 Luxury Watch Instagram Accounts to Follow
1. Daily Watch
With an impressive reach of 2.5M+ followers, DailyWatch showcases the latest in luxury watches from top brands, including Rolex, Audemars Piguet and Patek Philippe.
The account has racked up a significant following due to detailed images and quality photography, as well as in-depth information on each featured timepiece.
From the latest releases to rare models and vintage discoveries, this account offers something for every budding watch collector.
2. Watch Anish
Anish, a former brand consultant in the fashion industry, launched Watch Anish in 2012, an online luxury lifestyle publication from London.
With a deep passion for luxury watches, Anish revolutionised watch photography by blending individual product shots with extravagant lifestyle aesthetics.
His vision was to connect with non-traditional watch enthusiasts and young entrepreneurs, creating compelling content that resonates beyond traditional boundaries.
Through styling and directing photoshoots, Anish captures the essence of the opulent lifestyles associated with these timepieces, making Watch Anish a must-follow Instagram account for those seeking a fresh perspective on luxury watches.
3. Hodinkee
Hodinkee takes a personal approach to curating their account, offering a blend of hands-on reviews, technical data, the latest industry news and in-depth analysis of the world’s leading watch brands.
The Hodinkee website is synonymous with quality content, long-form interviews and stories, as well as their online shop, featuring an impressive collection for sale including Tag Heuer, Breiling and Omega.
With daily posting and engaging content, this account is a must-follow for anyone seeking the latest watch trends.
4. IFLW
Unfiltered macro photography paired with punchy opinions. The page’s fearless take on hyped pieces—and equally hyped pricing—makes it a refreshing counter‑balance to brand marketing.
5. Teddy Baldassarre
Teddy’s account distils the long‑form reviews from his YouTube channel into crisp wrist‑shots, précis verdicts and short video explainers; ideal when you want facts fast.
6. Nico Leonard
Belfast‑based dealer‑turned‑YouTuber known for frank “buy/don’t buy” takes and irreverent humour. His IG Stories often show real‑world wear tests and market‑price talk.
7. A Blog to Watch
Ariel Adams’ team covers everything from micro‑brand launches to the latest Richard Mille tech. Posts link out to in‑depth articles when you need more than a caption.
8. Fratello
Home of 'Speedy Tuesday' and deep‑dive historical pieces. Excellent for collectors who appreciate context—vintage ads, movement breakdowns and comparative side‑by‑sides.
9. Swiss Watch Gang
Macro maestro Marko Koncina captures independents and high complications in forensic detail. A go‑to feed when you want to study finishing and dial textures up close.
10. Time+Tide
Melbourne‑based outlet offering quick‑read news, live‑event coverage and candid wrist‑shots from boutiques worldwide, plus frequent interviews with brand CEOs and designers.
Top 10 Luxury Watch TikTok Accounts to Follow
1. Watch Exchange Au
See AU‑dollar asks, GST nuances, and what’s moving in Sydney’s grey market—plus plenty of ladies’ Rolex content.
2. Australian Watch Dealers
Brisbane‑based duo who film high‑energy “buy–sell–trade” negotiations in Queen St. Mall and at Gold Coast pop‑ups. Comment threads are lively with price checks and authenticity questions, so you pick up real‑time market sentiment for the east‑coast secondary scene.
3. Sydney Watch Spotter
A micro‑influencer who roams CBD cafés and luxury‑car meets, asking owners for on‑wrist stories. Great for unfiltered street style and spotting pieces that don’t always show up at dealers.
4.Vookum
Tyler Mikorski’s street‑level negotiation videos in NYC’s Diamond District made him the poster‑boy of #WatchFlipping. Raw phone footage, six‑figure trades and “can‑I‑see‑it‑on‑your‑wrist?” cold‑approaches keep engagement sky‑high.
5. Mike Nouveau
Vintage‑spotting walk‑ups (think Paul Newman Daytonas on strangers) plus live appraisal streams from New York flea markets. A must if you care about condition, provenance and market history.
6. Chrono24
The world’s largest watch marketplace repurposes its price‑index data into snackable charts, “what’s trending” reels and transparent buyer‑tips—great for gauging current market sentiment.
7. Ben's Watches
27‑year‑old Ben Cook distils affordable‑to‑mid‑luxury advice into “Best watch under $1 000” lists, blind‑rank challenges and strap‑pairing hacks—perfect for collectors who want value as well as hype.
8. Watch By Juls
Learn negotiation tactics, authentication tips and current street prices—delivered with humour.
9. Watch Trading Academy
PJ Barat’s academy focuses on spreadsheets, margin math and spotting fakes. Engagement is high because every clip ends with a concrete takeaway beginners can act on.
10. Watch Miss GMT
One of the very few female‑led WatchTok voices. Combines travel vlogs, Piaget wrists‑shots and entry‑level tutorials (“what a power‑reserve does”).
Top 5 Luxury Watch Youtube Accounts to Follow
1. Jenni Elle
Germany-based Jenni brings serious horology—expect transparent price-breakdowns, comfort tests on a 15 cm wrist and collabs with independent brands.
2. The 1916 Company Reviews
Fast-moving vault tours and real-time market price graphs make this a must for secondary-market watchers.
3. Master Watchmaker
Sydney’s Nicholas Hacko shows CNC machining, hand-finishing and QC on Australia’s only in-house calibres—rare bench-level access on YouTube.
4. Britt Pearce
Britt Pearce’s frank takes (“hype vs. substance”) and light-hearted skits make her a luxury watch creator worth keeping an eye on.
5. The Honest Watch Dealer
Offering raw, real-time market insights from a working UK-based dealer, this channel delivers daily pricing trends, trade analysis and no-fluff advice for collectors, flippers and first-time buyers alike.
Join the Luxury Watch Community & Keep Your Collection Covered
Embark on a horological journey by following these captivating accounts, delving into the mesmerising world of luxury watches.
From celebrity styles to vintage treasures, these feeds offer a visual feast for enthusiasts. Engage with the vibrant online watch community, sharing your passion and discoveries.
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